Senior Associate, Consumer Communications

📋 Description

• Write pitches for Ro's media engagement program focusing on Ro's products
• Collaborate with Comms, Growth, and Brand to align consumer PR with priorities
• Source Ro stories by understanding product differentiators and mining ideas
• Track industry trends and advise how Ro can join the conversation
• Brainstorm ideas and strategies for media coverage
• Translate experts' knowledge into digestible commentary; support media training

🎯 Requirements

• 3-5 years in consumer communications; support earned media campaigns in-house or at a PR agency
• Interest in consumer trends and ideas to push Ro into culture zeitgeist
• Ability to simplify healthcare topics for consumer audiences
• Experience pitching media and securing coverage
• Strong project management for internal and external stakeholders
• Experience with reporting tools like Impact or Google Analytics