Senior B2B Demand Generation Manager

📋 Description

• Own the B2B demand generation strategy with a primary focus on generating qualified leads
• Develop and execute campaigns designed to move target prospects from awareness through engagement
• Partner closely with SDRs and the Sales team to ensure Marketing consistently delivers
• Establish clear definitions for lead quality and continuously improve the quality of prospects
• Track performance from initial marketing engagement through meetings, opportunities, and revenue.
• Test different campaigns, channels, audiences, messaging, and offers to determine which strategies

🎯 Requirements

• 5+ years of marketing experience, with meaningful hands-on experience in B2B demand generation
• Proven success generating qualified B2B leads and sales pipeline.
• Demonstrated experience marketing to U.S.-based businesses and buyers.
• Experience building and enriching target account and prospect lists.
• Experience with email marketing, content marketing, webinars, lead nurturing, and campaign
• Experience developing B2B content such as white papers, newsletters, thought leadership, case

🎁 Benefits

• $4,000 - $4,500 per month contract compensation
• Remote work opportunity
• Opportunity to work with a company operating since the 1980s with 5,000+ active customers
• Hands-on role developing strategy and executing independently
• Exposure to AI and automation tools to enhance productivity and creativity