Senior Brand & Integrated Marketing Manager

📋 Description

• Lead Roo's biggest launches and company-level brand campaigns end-to-end: audience insight
• Own Roo's brand campaign calendar and measurement standard, partnering with brand, product
• Lead brand research and benchmarks that show how campaigns move awareness and perception, and use
• Turn industry moments (conferences, recognition weeks, and seasonal moments) into signature Roo
• Bring strong creative ideas and storytelling to every campaign, including new formats and channels.
• Lead a steady cadence of co-marketing campaigns with Roo's strategic partners, and turn customer

🎯 Requirements

• You have deep experience in integrated, brand, or campaign marketing, including leading major
• You bring cross-functional teams together around a shared plan and keep complex launches on track.
• You've managed PR agencies or earned-media programs and built thought leadership that lands with a
• You've owned brand research, budgets, and agency relationships, and make smart trade-offs with each.
• A strong storyteller with creative judgment and a clear point of view on how to measure whether a
• Thoughtful about where AI and emerging tools improve how marketing teams work, and where human

🎁 Benefits

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits to fit your needs with base medical plan covered at 100% with
• 401K
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.