Senior Brand Marketing Manager

📋 Description

• Develop and refine the brand strategy, including positioning, messaging, voice, and narrative.
• Help define, document, and govern brand architecture, including how the master brand, sub-brands
• Support brand naming strategy and governance for new products, solutions, data offerings, agents
• Lead the planning and execution of brand campaigns and initiatives that support awareness
• Create and maintain brand governance materials, including brand guidelines, naming conventions
• Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly

🎯 Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing; B2B or technology industries is a plus.
• Proven success in developing and executing brand strategies.
• Strong understanding of brand identity, messaging, visual systems, and brand governance.
• Experience supporting brand architecture or naming governance.
• Ability to translate complex structures into simple, customer-relevant naming frameworks.

🎁 Benefits

• Generous paid time off in your first year, increasing with tenure.
• Up to 16 weeks 100% paid parental leave after one year of employment.
• Paid sick time.
• Education assistance and extensive training resources.
• Do Good Program: Paid volunteer days.
• Competitive 401k with company matching.