Senior Content Marketing Manager, Research \u0026 Insights

📋 Description

• End-to-end briefing and writing for all impact.com benchmark reports, survey-based studies, and
• Translating findings from research studies into content briefs, narrative angles, and a clear
• Full ownership of distribution for research content: planning and executing email, social, and
• Judgment calls on when data should be visualized versus narrated — partnering with design and
• Maintaining editorial standards on all research content: thesis discipline, three-tier source
• Building and improving AI-assisted workflows (Claude, Gemini) for research content production

🎯 Requirements

• 5+ years of content marketing experience, ideally in B2B or SaaS
• A portfolio that demonstrates strong, publish-ready long-form writing on data-driven topics
• Strong data literacy — comfortable reading survey results and analytics output and shaping them
• Collaborative, not solo — work closely with Marketing Research to strike a balance, which means
• Experience owning content distribution end-to-end, not just writing and handing off — from campaign
• Comfort using AI tools (Claude, Gemini, or equivalent) as part of a daily writing and research

🎁 Benefits

• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and
• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes
• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation
• Investing in Your Growth: We're committed to your continuous learning. Take advantage of our free
• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the
• Technology Financial Support: We provide a technology stipend to help you set up your home office