Senior CRM Manager

📋 Description

• Own and evolve Marshmallow’s CRM operations capability
• Build strong governance frameworks for CRM activity
• Enable and support stakeholders to use CRM effectively
• Partner cross-functionally to identify opportunities and improve customer communications
• Use data and testing insights to optimise performance
• Drive high-quality campaign execution through operational processes and platform management

🎯 Requirements

• Experience in CRM operations or CRM management within an in-house, tech-led business
• Recent hands-on experience with Braze
• Proven experience creating CRM governance and enabling other teams
• Strong data literacy for analysing campaign/email performance and working with data independently
• Confidence in using data tools or AI-assisted analysis for insights

🎁 Benefits

• Bonus scheme designed to reward high performance
• Private medical insurance with Vitality, mental health support with Oliva
• Personal learning budget and 2 dedicated L&D days a year
• Monthly flexible benefits budget
• 25 days holiday plus bank holidays
• 4 weeks Work From Anywhere per year