Senior Customer Lifecycle Specialist

📋 Description

• Develop and execute CRM and customer engagement across channels.
• Optimize customer communications and retention activities.
• Ensure campaigns are performance-driven and aligned with business goals.
• Collaborate with Marketing & Growth to improve experiences.
• Translate customer data into personalized experiences.
• Support lifecycle definitions and target segments.

🎯 Requirements

• 2-3 years in digital marketing and CRM (mobile/web).
• Experience with Salesforce Marketing Cloud.
• Experience with ESPs (Mailchimp, Sendgrid).
• Proficient in HTML.
• A/B testing and dynamic templates experience.
• Fluent English; strong copywriting and CRM flow design.

🎁 Benefits

• Attractive compensation package.
• 40% discount on Fever events and Candlelight voucher.
• Superannuation: 12% of gross salary.
• Private health insurance up to 2750 AUD.
• ClassPass membership for gym and wellness credits.
• Language learning support: English and Spanish.