Senior Demand Generation Manager

📋 Description

• Own and evolve demand generation strategy for DACH Enterprise and Mid-Market segments.
• Build integrated campaigns across ABM, paid media, 1P events, webinars, content, email, direct
• Translate DACH GTM priorities into clear campaign plans aligned to ICPs, personas, buying stages
• Define programs for priority Enterprise and Mid-Market accounts, industries, buyer groups, and use
• Identify growth opportunities across DACH accounts, verticals, regions, and channels.
• Work tightly with DACH SDRs and AEs to align campaigns to target accounts, outbound plays, pipeline

🎯 Requirements

• 5-7 years' experience in demand generation, growth marketing, or B2B marketing, preferably in SaaS
• Proven experience building and running multi-channel demand generation campaigns for Enterprise
• Strong understanding of ABM, including target account planning, sales alignment, campaign
• Proven experience working closely with SDRs, AEs, Sales Leadership, RevOps, and Marketing teams.
• Track record of driving qualified pipeline and revenue impact through demand generation activity.
• Experience managing campaign budgets and optimising spend based on performance.

🎁 Benefits

• Inclusive community of brilliant, diverse people who support, challenge, and inspire each other
• Environments where work truly makes an impact.
• Values that shape culture, drive success, and empower everyone to be and feel valued.
• Opportunities for personal and professional growth.
• Inclusive, diverse, and supportive workplace.
• Welcome applications from individuals typically underrepresented in tech.