Senior Demand Generation Marketing Manager

📋 Description

• Build and own Netlify's paid acquisition strategy end to end, including paid search, paid social
• Own the call on where paid creates incremental value for Netlify. Design the tests, prove which
• Manage the agency relationship(s) supporting paid/performance work by setting the brief, holding
• Own budget planning, pacing, and ROI reporting for all paid spend, and make the case for where to
• Partner with Marketing Operations to get attribution and UTM tracking right before scaling spend
• Define target audiences and channel mix aligned to Netlify's ICP; partner with Product Marketing on

🎯 Requirements

• 6+ years in demand generation or performance marketing, with direct ownership of a paid acquisition
• Hands-on experience running paid search, paid social, and retargeting programs yourself - not just
• A track record of standing up or significantly scaling a paid acquisition program at an early
• Experience managing an external agency or partner relationship, including setting performance
• Working knowledge of attribution and marketing measurement, and a history of partnering with
• Some experience marketing to developers or technical audiences, or with a PLG motion where paid

🎁 Benefits

• Salary range of $150,000 - $200,000 for most US-based locations
• Robust benefits
• Participation in Netlify's equity plan