Senior Developer Marketing Manager, Lifecycle & Growth

📋 Description

• Build capture-to-activation flows for leads from conferences, meetups, hackathons, webinars, and
• Work with Developer Relations teammates so every event, talk, and social moment has a clear call to
• Turn social engagement, including launches, threads, demos, and community moments, into measurable
• Design and run lifecycle programs across onboarding, activation, adoption, re-engagement, and
• Define activation for the product, build programs around milestones such as a first application
• Own the Developer Hub's strategy, messaging, and conversion across its homepage, product pages

🎯 Requirements

• 4+ years of experience in developer marketing, lifecycle or customer relationship management (CRM)
• Proven experience building lifecycle programs that improved activation and retention, with
• Hands-on experience with marketing automation and lifecycle tools such as Customer.io, HubSpot
• Experience owning or substantially improving website conversion performance, including A/B testing.
• Strong writing skills, with an instinct for what developers find useful and credible.
• Comfort working with engineers and developer advocates and with technical concepts such as

🎁 Benefits

• Maternity and parental leave top-up programs
• Competitive health benefits
• Generous PTO policy
• RSU program for most employees
• Retirement matching program
• Free 1Password account