Senior Digital Marketing Manager

📋 Description

• Own the strategy, execution, and optimization of paid digital campaigns across SEM, paid social
• Continuously test and experiment: new channels, new ad formats, new messaging — if there's a better
• Write compelling direct response copy for ads and landing pages that actually convert
• Build and present clear, honest performance narratives to the CEO and senior leadership — wins
• Partner with Sales to align digital programs with the full customer lifecycle and maximize
• Work with Content and Creative to develop targeted experiences across key customer segments

🎯 Requirements

• 5+ years managing B2B direct response digital marketing programs — SEM, paid social, remarketing
• Proven ability to launch and scale PPC campaigns with clear ROI; hands-on experience with CPM, CPC
• Fluency in web analytics, ad tracking, A/B testing, tag management, and CMS tools
• Experience with HubSpot, LinkedIn Ads, and Google Ads
• Strong data instincts — you can dig into numbers, find the story, and communicate it clearly
• A direct, open communicator who gives and receives feedback well