Senior Digital Marketing Manager – Americas Resident Shows

📋 Description

• Define and lead the digital media strategy for the Americas Resident Shows portfolio, aligning
• Lead, coach, and develop Digital Marketing Managers, setting clear expectations, assigning show
• Own portfolio-wide digital media planning, multi-million-dollar budgets, forecasting, pacing, and
• Establish paid search, paid social, programmatic, display, video, and emerging-channel standards
• Review campaign structure, bidding, targeting, audience strategy, creative rotation, and
• Build a disciplined testing roadmap across creative, messaging, offers, landing pages, audience

🎯 Requirements

• Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related field, or
• At least 8 years of progressive digital or performance marketing experience, including at least 3
• Demonstrated expertise in paid search, including Google Ads and Microsoft Ads, and paid social
• Experience managing multi-million-dollar digital media budgets and making investment decisions
• Strong understanding of GA4, Google Tag Manager, Looker Studio, pixels, attribution, audience
• Strong analytical and commercial judgment, with the ability to translate complex data into clear