Senior Director, Ad Measurement & Insights

📋 Description

• Lead, mentor, and grow a cross-vertical measurement and analytics team.
• Define team structure and career development to support Roku's sales and clients.
• Champion AI-enabled workflows to speed insights and automation.
• Own Roku's ad measurement strategy across brand lift, reach, attribution, and MMM/MTA.

🎯 Requirements

• 12+ years in advertising measurement, analytics, or research (TV/CTV/streaming).
• 10+ years of people management, leading senior ICs and managers.
• Proven executive-level measurement strategy experience in media, vendors, or major advertisers.
• Cross-functional bridge across Sales, Product, Data Science, and Client Services.
• Experience supporting brand and performance advertisers with distinct measurement frameworks.
• Experience managing complex multi-stakeholder initiatives across Product, Engineering, Sales, and external partners.
• Hands-on with 3P providers (Kantar, iSpot, NielsenIQ, comScore) and AI-enabled insights.

🎁 Benefits

• Health, dental, and vision insurance; life and disability coverage.
• Equity awards and retirement options.
• Parental leave and wellness programs.
• Paid time off and flexible remote options as applicable.