Senior Director, Brand Strategy & Creative Studio

📋 Description

• Own Babylist's brand positioning, visual identity system, and long-term brand architecture
• Lead the creative studio: design across brand, campaign, digital, and photography direction; brand
• Partner with the Product Design team to drive how the visual design system is utilized across
• Own campaign concepting for Babylist's biggest brand moments, from idea to execution across every
• Define the handshake between creative studio and content teams
• Partner with engineering to turn the brand book into a living, AI-accessible system

🎯 Requirements

• You've built and scaled a brand system, not just a brand look
• You think in campaigns, not just assets
• You lead creative production directly including photography, brand film, high-production video
• You build systems, not gates
• You've run a partner or co-marketing program including retail activations, brand partnerships
• You naturally reach for AI in your work

🎁 Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: the whole company takes a paid week off at the end of the year
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning