Senior Director, Content, Social, Creator Marketing

📋 Description

• Own Babylist's editorial and branded content, brand social presence, creator and influencer
• Establish our showrooms as a hub for brand and user content leveraging our in house studio in the
• Build Babylist's affiliate creator and influencer program from the ground up: recruitment, program
• Lead the team directly responsible for execution: Director, Social, Community & Creators
• Own social-native video as Babylist's highest-frequency, highest-performing content format, while
• Set the standard for how editorial integrity and sponsored content coexist on the same team —

🎯 Requirements

• You've built a creator or influencer program from close to zero — the affiliate mechanics, the
• You know social-native video as a craft. You understand why a 90-second TikTok and a brand film are
• You've led editorial and commercial content living side by side and know how to protect editorial
• You think in community, not just channels. You know how to turn people who already love a product
• You can run a multi-format content team — written, video, audio, social — and know when a story
• You have led social teams that build content from the bottom of the funnel up - you seed content

🎁 Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning