Senior Director, Marketing

📋 Description

• Own and lead the full marketing function: demand generation, product marketing, and
• Bring the team together with a clear marketing plan and operating rhythm, and connect the function
• Own an agreed and evidenced marketing contribution to pipeline, reported consistently and trusted
• Refresh positioning and messaging for a technical analytics product and hold the line on the
• Hold and defend the full marketing budget. Make real allocation trade-offs between headcount
• Lead and coach the team. Retain and stretch top performers, set clear expectations, and shape the

🎯 Requirements

• Proven marketing leadership across all three pillars: demand generation, product marketing and
• Has marketed complex software, data or analytics into large enterprise buyers in a B2B SaaS or
• International experience. Has run marketing across US and European markets and managed a team split
• Budget ownership. Has held and defended a full marketing budget, made real allocation trade-offs
• Metrics-oriented. Runs the function off numbers and is comfortable being inspected on them
• Product marketing judgement. Can shape positioning and messaging for a technical analytics product