Senior Director, Programmatic B2B

📋 Description

• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to
• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline
• Overseeing campaign management and optimization across display, video, native, and ABM-driven
• Managing a team (typically 2 or more) with responsibility for workload prioritization, professional
• Establishing scalable best practices for B2B audience segmentation, firmographic and technographic
• Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn

🎯 Requirements

• 8+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or
• Deep understanding of B2B buying journeys, including account-based marketing, lead scoring, and
• Advanced expertise with DSPs (TTD, DV360, StackAdapt, etc.), data management platforms, and CRM
• Proven experience tying programmatic metrics to business outcomes (MQL → SQL → Opportunity →
• Analytical fluency in using GA4, Salesforce, HubSpot, and other attribution or marketing automation
• Executive-ready communication skills, capable of distilling technical programmatic details into

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave