Senior Growth Marketing Lead

📋 Description

• Shape the strategy, then own your part of it. Bring a strong point of view to acquisition strategy
• Launch it yourself. Get hands-on with the campaigns, briefs, budgets, and platforms. Take channels
• Run the experimentation engine. Every test has a hypothesis, success metrics, a decision date, and
• Prove incrementality. Partner with Data on holdouts, geo tests, and matched-market tests. Make
• Iterate on creative, offers, and landing pages. Partner with Creative and Site & Conversion to
• Run the operating cadence. Own daily pacing, weekly scorecards, and monthly cohort and channel

🎯 Requirements

• 8+ years in growth or performance marketing at a consumer, marketplace, or technology company
• Has owned acquisition strategy for a channel or portfolio, not just execution, and set its budget
• Has taken at least one new acquisition channel from first test to scaled, sustained investment
• Has built and run a structured experimentation program, and can walk us through specific tests: the
• Has designed or run incrementality tests (holdouts, geo, or matched market)
• Has owned or reported on CAC, LTV, and ROAS for a funnel, and optimized for quality over volume

🎁 Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits