Senior Growth Marketing Manager

📋 Description

• Own the engagement and lifecycle roadmap, from hypothesis and segmentation to creative and
• Define lifecycle stages (active, lapsing, high-value, dormant) using behavioral data and turn them
• Write creative briefs and project plans that our automation and creative teammates can build from
• Build your own cohorts and segments, and read your own dashboards without waiting on an analyst
• Design and ship experiments end to end (hypothesis, segment, creative, measurement, iteration and
• Develop process and tools to track experiments more effectively across campaigns and channels

🎯 Requirements

• 5+ years of B2C marketing experience, ideally for a consumer app
• Experience running lifecycle marketing across multiple channels
• Demonstrated experience designing and shipping experiments end to end
• Comfort analyzing large datasets
• Can build cohorts and segments from raw data, analyze results independently, and explain them to
• Hands-on use of AI tools in your workflow, and the ability to tell us which ones and how

🎁 Benefits

• Exciting opportunities at the forefront of restaurant technology
• Generous PTO and company holiday policy + company-paid Short Term Disability
• 100% employer-covered health and dental insurance; higher-tier and dependent coverage options
• Vision plan available at employee cost
• Child care benefits and generous parental leave
• Dog-friendly Austin office with great views of downtown