Senior Growth Marketing Manager

📋 Description

• Shape the hospital growth strategy with the GM and product, setting goals for acquisition
• Own the hospital growth budget and channel mix, allocating spend by market tier and deciding what
• Own hospital channels: B2B lead generation, account-based campaigns, paid search and social, direct
• Own hospital acquisition campaigns and bring the acquisition layer to company-wide campaigns.
• Partner on events: conferences, industry events, and webinars with brand and community teams.
• Partner with sales, Rev Ops, and analytics on hospital targeting and lead scoring.

🎯 Requirements

• Full-funnel growth experience: growth or performance marketing to small businesses, ideally at a
• Outcome ownership: held to a number beyond the click (e.g., activation, first purchase, retained
• B2B channel range: hands-on with paid search and social, sponsorships, partnerships, referrals, and
• Root-cause thinking: diagnosed why customers sign up and don't activate, and improved conversion by
• Field sales partnership: worked with sales/account team on lead scoring, routing, and handoffs.
• Market-level thinking: comfortable allocating spend by geography and understands two-sided

🎁 Benefits

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits with base medical plan covered at 100% (US) or via Rippling EOR
• 401K (US) / RRSPs and TFSAs (Canada).
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.