Senior Growth Marketing Manager, Paid Social

📋 Description

• Own Meta + emerging channel budgets, CAC efficiency, conversion, and downstream pipeline/revenue
• Partner with Data and Marketing Ops to improve conversion signals, CAPI, and offline conversion
• Build and execute a continuous, hypothesis-driven testing framework across audiences, bidding
• Build paid social strategies that create demand at the top of the funnel and efficiently convert it
• Translate performance data into creative hypotheses and partner with Brand and Design to test
• Use first-party data, intent signals, modeled audiences, lookalikes, and platform automation to

🎯 Requirements

• 5+ years of growth or performance marketing experience, with deep hands-on expertise managing and
• Demonstrated experience owning a paid social channel end to end, including strategy, budgets
• Relentlessly analytical: Deep understanding of unit economics (CAC, LTV, payback periods)
• Experience running full-funnel paid social programs, from awareness/video and demand generation
• Strong expertise in audience strategy and platform automation, including first-party audiences
• Strong understanding of conversion signals and measurement, including Meta CAPI, server-side

🎁 Benefits

• Flexibility to work remotely for up to four weeks per year, in one-week increments
• Hybrid work environment (in-office three days per week: Mondays, Wednesdays, and Thursdays)