Senior Inbound Marketing Manager, B2B

📋 Description

• Own the inbound marketing strategy and performance, including MQL generation, organic and paid
• Establish and achieve MQL, pipeline, and revenue goals, with a focus on lead quality and business
• Analyze funnel performance and marketing data to identify opportunities for optimization and growth.
• Develop and oversee the B2B events and trade show program, ensuring each event has clear
• Oversee the marketing technology stack, reporting infrastructure, and workflow processes through
• Ensure data integrity, accurate attribution, and reliable funnel reporting, utilizing Salesforce as

🎯 Requirements

• 6+ years of B2B marketing experience, including at least 2 years managing and developing marketing
• Deep hands-on experience leading an inbound marketing or demand generation function, including
• Experience managing multiple marketing disciplines, including inbound marketing, events or field
• Strong experience utilizing Salesforce and CRM data to measure marketing performance and
• Demonstrated ability to balance strategic planning with hands-on execution.
• Proven experience building recommendations based on data analysis and resolving data gaps before

🎁 Benefits

• Health care benefits
• Retirement benefits
• Paid days off (paid sick leave, parental leave, paid time off, or vacation benefits)
• Performance bonus or commission
• Equity in the form of restricted stock units