Senior Lifecycle & CRM Strategy Leader - Contract

📋 Description

• Assess the end-to-end digital-presence lifecycle
• Build the lifecycle strategy and roadmap
• Design high-value customer journeys
• Advance segmentation and trigger strategy
• Connect CRM, service, and channel data
• Improve personalization and next-best-action decisions

🎯 Requirements

• Approximately 15+ years across lifecycle marketing, CRM, retention, customer engagement, marketing
• Senior Director or VP-level experience advising executives and influencing cross-functional
• Experience building a lifecycle capability from a low-maturity starting point
• Deep experience with recurring-revenue digital services
• Ability to connect customer strategy with data, identity, consent, marketing technology, service
• Experience designing journeys from purchase through setup, activation, launch, ongoing value