Senior Lifecycle Marketing Manager

📋 Description

• Own and evolve Fleetio's lifecycle marketing strategy
• Design and optimize lifecycle programs across the full customer journey, including lead nurture
• Build segmented lifecycle and email journeys that support Fleetio's product-led, mid-market, and
• Develop personalized experiences based on customer behavior, lifecycle stage, persona, product
• Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and
• Drive product-led growth and trial conversion initiatives

🎯 Requirements

• 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand
• Proven success building lifecycle programs across acquisition, onboarding, activation, conversion
• Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions
• Deep understanding of trial conversion, onboarding strategy, customer engagement, and
• Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly
• Experience building nurture programs, triggered email workflows, segmentation strategies, and

🎁 Benefits

• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays