Senior Lifecycle Marketing Manager

📋 Description

• Build a quarterly roadmap grounded in subscriber needs, cohort performance, and commercial
• Set goals with Growth leadership and Data for churn, order frequency, and LTV
• Shape segmentation and personalization using lifecycle stage, ordering patterns, engagement, and
• Own a hypothesis-led learning agenda across messaging, journeys, offers, and contact frequency
• Partner with Product, Data, Portfolio, Brand, and Engineering to address subscriber friction and
• Lead lifecycle performance reviews with a clear account of what changed, why it matters, and what

🎯 Requirements

• 6+ years in lifecycle marketing, CRM, or retention for consumer businesses
• A track record of setting lifecycle priorities and leading programs that measurably improve
• Confidence working with cohort analysis, segmentation, experimentation, and customer economics
• Strong knowledge of email, SMS, push, and in-app CRM, plus hands-on experience with Braze or a
• The ability to align cross-functional partners, communicate trade-offs clearly, and make a
• Strong prioritization and project leadership, a high bar for customer experience

🎁 Benefits

• Health Insurance coverage
• 401k Plan
• Stock Options Plan granted on Day 1
• Eligible for a bi-annual performance bonus
• Unlimited PTO
• 5-year Sabbatical: 4-week paid sabbatical