Senior Lifecycle Specialist, Copy & Content

📋 Description

• Write email and SMS copy for campaigns, flows, and automations across the client's program, from
• Develop and maintain the client's marketing calendar, sequencing campaigns against strategy and
• Write creative briefs for the design team and provide clear, specific direction on each asset.
• Review and approve designs in Figma, leaving actionable feedback and shepherding assets to final.
• Own the brand voice and copy guidelines for the client, keeping tone consistent as output scales
• Partner with the CRM Specialist to ensure copy, segmentation logic, and dynamic content align in

🎯 Requirements

• 3–5+ years of experience writing marketing copy, with meaningful time in email, SMS, or lifecycle
• Excellent short-form copywriting skills—subject lines, preheaders, body, CTAs, SMS—with
• Ability to explain consumer technology, software, or digital subscriptions clearly without jargon.
• Experience writing the funnel: lead capture, opt-in copy, welcome series, first-conversion and
• Experience with loyalty, rewards, and win-back programming, understanding repeat purchase and
• Comfortable working from a segmentation strategy, writing distinct copy for distinct audiences.

🎁 Benefits

• Unlimited PTO plus local holidays
• Remote-first culture
• Flexible parental leave
• Interdisciplinary growth opportunities