Senior Lifecycle Specialist, CRM

📋 Description

• Build and QA the flows, automations, and campaigns that run your client's program — from lead
• Implement the segmentation and audience logic behind the calendar, and build the dynamic content
• Own the technical setup and health of the client's ESP instance: integrations, data feeds, event
• Monitor and own channel performance and deliverability, escalating and fixing issues before they
• Troubleshoot anything that misfires — a flow that does not trigger, a segment that under-populates
• QA every build end to end before launch: logic, rendering, links, personalization, suppression.

🎯 Requirements

• 3–5+ years of hands-on lifecycle, CRM, or email marketing execution, with deep expertise in at
• Built complex, event-triggered journeys from scratch: multi-branch logic, wait steps, conditional
• Fluent in advanced segmentation — behavioral and product-event based, computed attributes, dynamic
• Built the funnel: lead capture forms and opt-in logic, welcome series, first-conversion sequences
• Implemented loyalty, rewards, and win-back programs, and treat driving repeat purchase and
• Own deliverability as a discipline: domain warming and authentication (SPF, DKIM, DMARC, BIMI)

🎁 Benefits

• Unlimited PTO + US holidays
• Remote-First Culture with hybrid expectation for NY/Lisbon-based employees
• Company-sponsored medical, dental, and vision coverage
• 401(k) program with company match and profit-sharing opportunities
• Flexible parental leave
• Growth opportunities with interdisciplinary exposure