Senior Manager, ABM & Executive Programs – APJ

📋 Description

• Partner with RVPs to select/tier target accounts using fit, intent and engagement data
• Map buying groups and design marketing moments to move at-risk pursuits forward
• Run account-specific plays: personalized content, digital/LinkedIn, exec outreach, BDR orchestration
• Own executive programs calendar: CXO roundtables, briefings, advisory boards, events
• Build and grow curated CXO audience with personas, relationship maps and nurture programs
• Track and report account engagement, pipeline, win rates to show marketing contribution

🎯 Requirements

• 10+ years B2B marketing/sales in enterprise tech, 5+ in ABM or executive marketing
• Proven record running 1:1/1:few ABM programs measured on pipeline and deal outcomes
• Experience designing/hosting CXO programs senior execs attend and return to
• Hands-on with 6sense/Demandbase, Salesforce, LinkedIn targeting; build pipeline reports
• Executive presence: advise RVPs, brief senior execs, report independently
• Experience across APJ markets with global marketing org