Senior Manager, Customer Marketing

📋 Description

• Drive expansion pipeline by owning the self-serve-to-Enterprise upgrade marketing motion and
• Build one-to-many expansion programs for Enterprise customers in partnership with Expansion Sales
• Partner with Campaigns to adapt major campaigns for customer audiences
• Localize expansion and lifecycle programs for EMEA customers
• Build lifecycle programs supporting Customer Success in onboarding and feature adoption
• Work with Product Marketing to turn new features into customer-facing campaigns

🎯 Requirements

• 6+ years in B2B SaaS marketing, with at least 3 years in customer, lifecycle, or expansion marketing
• Track record of owning an expansion pipeline or revenue number, not just engagement metrics
• Experience creating a customer marketing plan and executing it end to end
• Experience partnering with Ops and CS to build customer segments and scores
• Experience running advocacy programs: case studies, references, reviews, or advisory boards
• Credibility with sales and CS leaders and the ability to turn input into programs

🎁 Benefits

• Meaningful work with high impact for a well-loved product
• Competitive, market-rate salaries
• Stock options with a 4-year vesting schedule
• Medical, dental, and vision insurance (90% covered for employees and dependents)
• Flexible Spending Account (FSA)
• 401K with profit sharing