Senior Manager, Demand Generation

📋 Description

• Lead the end-to-end ideation, development, execution, and optimization of multi-channel marketing
• Lead the development of lead nurture campaigns to extend engagement with qualified
• Collaborate closely with Product Marketing and Sales to identify and prioritize demand
• Lead Content Marketing, Marketing Operations, Creative and external agencies to build campaign
• Collaborate with Sales and Revenue Operations to ensure seamless lead handoffs from marketing to
• In partnership with Marketing Operations, monitor, track and report on campaign performance using

🎯 Requirements

• 5 plus years of experience in B2B demand generation and Account-Based Marketing (ABM) focused on
• Track record building campaigns (1:1, 1:few, 1:many) to engage global enterprise accounts with
• Robust experience bringing campaigns to life by utilizing the optimal mix of channels and
• Experience working directly with Sales to build integrated Sales motions that extend marketing
• Strong project management and a demonstrated ability to coordinate roles and functions to deliver
• Experience (and bias towards) applying campaign performance metrics to communicate, explain and

🎁 Benefits

• Health / Dental / Vision
• Flexible Spending / Health Spending Accounts
• Flexible Vacation / Paid Holidays / Summer Fridays
• Education / Tuition Assistance / Annual Learning Stipend
• 401K
• Generous Parental Leave (16 weeks primary/12 secondary)