Senior Manager, Lifecycle & Audience Marketing

📋 Description

• Own our email and lifecycle marketing program end to end, from strategy and audience development
• Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and
• Drive audience segmentation strategy, getting into the weeds of how our database is structured to
• Use behavioral, account, intent, and engagement signals to create experiences that become more
• Partner cross-functionally with demand generation, ABM, content, product marketing, and sales to
• Explore how AI can transform the way we build audiences, personalize communications, and use email

🎯 Requirements

• 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or
• Experience owning an email and lifecycle marketing program end to end, including both strategy and
• Experience building lifecycle programs for complex enterprise buying journeys and understanding how
• Deep hands-on experience with HubSpot or a comparable marketing automation platform, independently
• Experience using person-level and account-level signals to inform segmentation, nurture
• Strong understanding of segmentation, personalization, behavioral triggers, and audience management

🎁 Benefits

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (16 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options