Senior Manager, Lifecycle Marketing

📋 Description

• Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development
• Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns
• Build and maintain adaptive customer journeys using marketing automation and orchestration tools
• Partner with data and analytics teams to understand audience segments, behavioral triggers, and
• Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams
• Execute real-time segmentation and personalization strategies; ensure audience accuracy and

🎯 Requirements

• 5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people
• Demonstrated ability to manage multiple campaigns simultaneously and meet deadlines
• Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards
• Experience building and optimizing customer journeys and behavioral triggers
• Strong project management skills and attention to detail
• Ability to mentor junior marketers and model strong execution standards

🎁 Benefits

• Health plans, including flexible spending accounts
• 401(k) Plan with company match
• ESPP
• Matching donations
• Flexible time away plan
• Family leave programs