Senior Manager, Lifecycle Marketing

📋 Description

• Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention
• Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and
• Build and manage a portfolio of lifecycle programs using customer behavior, product usage
• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other
• Establish a strong experimentation and measurement approach, using controlled tests, holdouts
• Build the operating model for lifecycle marketing, including prioritization, planning, governance

🎯 Requirements

• 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer
• Significant people-management experience, with a track record of hiring, coaching, and leading
• Demonstrated experience setting lifecycle strategy and translating it into programs that improve
• Deep experience with customer segmentation, behavioral triggers, personalization, experimentation
• Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration
• Strong business judgment and experience working across Product, Product Growth, Data Science

🎁 Benefits

• US Zone 2: $181,500—$245,500 USD
• US Zone 3: $161,300—$218,300 USD