Senior Manager, Lifecycle Marketing

📋 Description

• Manage lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
• Support the development and execution of customer journey strategies focused on acquisition
• Serve as a strategic partner to client stakeholders by providing recommendations informed by
• Lead regular reporting, campaign reviews, and performance discussions with clients.
• Identify opportunities to improve lifecycle performance through segmentation, automation
• Design and optimize lifecycle programs across email, SMS, push notifications, loyalty, direct mail

🎯 Requirements

• 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or
• Experience executing and optimizing lifecycle marketing programs across multiple stages of the
• Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.
• Excellent verbal and written communication skills with a proactive mindset.
• Experience contributing to lifecycle marketing programs that drive engagement, retention, and
• Experience managing client relationships and presenting campaign performance and recommendations.

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching