Senior Manager Marketing

📋 Description

• Serve as the primary strategic liaison between Udemy and Benesse, ensuring alignment on marketing
• Develop and execute comprehensive marketing strategies that leverage both Udemy and Benesse
• Plan, coordinate, and manage multi-channel marketing campaigns that effectively integrate Udemy and
• Design and implement demand generation programs that create qualified leads and accelerate pipeline
• Own end-to-end field event management including conferences, webinars, trade shows, and customer
• Develop and run customer marketing programs — advocacy, case studies, and attention/expansion

🎯 Requirements

• 7+ years of marketing experience in Japan with a proven track record of developing and executing
• 3+ years of leadership experience managing and developing direct marketing or partner teams, with
• Demonstrated expertise in partner marketing – managing strategic partnerships and co-marketing
• Strong background in demand generation with measurable results in lead generation and pipeline
• Extensive hands-on experience in field marketing and event execution, including conferences, trade
• Hands-on experience with customer marketing – advocacy programs, case studies, or