Senior Manager, Marketing Analytics

📋 Description

• Analyze physician, patient, account, and competitive data at national and sub-national levels to
• Drive the launch learning agenda by analyzing patient journeys, new-to-brand and switch dynamics
• Develop fact-based promotional investment strategies and guide investment decisions through
• Develop near-term launch KPIs and longer-term ROI measurements, and manage ongoing performance
• Support brand planning and financial forecasting by providing analytical inputs into the annual
• Understand sub-national drivers of performance, including differences in dermatologist targeting

🎯 Requirements

• Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis
• 7+ years of relevant experience in quantitative analysis of sales and marketing information is
• Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and
• Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD
• Deep hands-on expertise in current analytical methods & tools (including machine learning)
• Advanced communication and influencing skills

🎁 Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Long-term incentive programs