Senior Manager, Paid Social B2B

📋 Description

• Lead day-to-day paid social strategy for B2B clients under leadership.
• Translate B2B buyer journeys into tactical, data-informed funnel campaigns.
• Execute multi-stage funnels: content, gated assets, events, ABM, CRM retargeting.
• Partner with analytics, paid search, and programmatic teams for demand gen.
• Tie paid social performance to leads and pipeline using Salesforce, HubSpot, Marketo, or Pardot.
• Prepare client-facing performance recaps; translate results into business implications.

🎯 Requirements

• 3-5 years of paid social advertising experience focused on B2B, SaaS, or lead gen.
• Full-funnel B2B social campaigns delivering pipeline and lead quality (MQLs/SQLs).
• Hands-on LinkedIn Ads and Meta; familiarity with other B2B platforms (ABM, CRM lists).
• Knowledge of B2B analytics and martech (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense).
• Understanding of B2B creative strategy, testing methodologies, and professional audience messaging.
• Experience with social management, reporting, or automation tools like Smartly or Google Ads Manager.

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Flexible schedules
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• 100% paid parental leave