Senior Manager - Performance & Channel Marketing

📋 Description

• Own & scale paid media across Meta, TikTok, Snapchat, Google, Bing, and programmatic.
• Define channel mix, budgets, bidding, and audience targeting for always-on programs.
• Identify and stand up new acquisition channels.
• Full-Funnel Management: optimize campaigns from awareness to activation (CAC, CPA, ROAS).
• Drive growth with rigorous A/B and multivariate testing across paid/owned channels.
• Audience segmentation: leverage first-party data and lookalikes to find high-quality consumers.

🎯 Requirements

• 7+ years in B2C performance/growth marketing with hands-on paid social or search ownership.
• Proven track record building acquisition programs from scratch with budgets around $2M–$5M.
• Deep knowledge of Meta Ads Manager, Google Ads, TikTok Ads, or programmatic DSPs.
• Strong analytical rigor with attribution models, A/B testing, and funnel measurement.
• Highly organized with the ability to manage multiple high-priority workstreams.
• Experience scaling B2C marketing channels in FinTech or non-linear journeys.

🎁 Benefits

• Exceptional health, vision, and dental care
• Equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• 401K with company match
• Unlimited PTO