Senior Marketing Data Analyst (SEA Bidding & AI-Driven Performance)

📋 Description

• Analyze performance data to model elasticity curves, marginal ROI, and optimal bidding thresholds
• Design and run structured experiments on bidding strategies, pricing interactions, and keyword
• Use SQL and BI tools to surface inefficiencies, uncover growth opportunities, and monitor
• Build and maintain Python-based pipelines using the Google Ads API and SA360 API to automate data
• Develop dashboards that expose spend efficiency, incremental contribution, and market elasticity
• Act as the analytical bridge between SEA, Data Science, Pricing, and Platform Engineering

🎯 Requirements

• Experience in analytics, data science, or quantitative marketing, ideally from a tech, e-commerce
• Proficient in SQL and BI tools such as Tableau, Power BI, or Looker, and comfortable using Python
• Solid understanding of digital auction mechanics, Smart Bidding, and value-based bidding strategies
• Familiar with LTV/CAC thinking, incrementality testing, attribution modeling, and multi-channel
• Hands-on experience with the Google Ads API or SA360 API
• Familiarity with data warehouse environments such as BigQuery, Redshift, or Snowflake

🎁 Benefits

• Two of Lisbon's most exciting hubs - Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações
• Hybrid working model with two office days per week and flexible working hours
• Access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform
• 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and
• Yearly Coverflex allowance and daily meal allowance
• Exclusive rates on all SIXT services, with special discounts extended to family and friends