Senior Marketing Data & Analytics Lead

📋 Description

• Lead analytics projects end-to-end, from defining business questions and sourcing data through
• Build, enhance, and maintain reporting, dashboards, analytical models, and measurement frameworks
• Analyze channel, campaign, audience, lifecycle, website, and funnel performance to identify growth
• Support attribution, forecasting, target setting, pipeline pacing, budget planning
• Partner with Marketing Operations, Finance, Sales and Revenue Operations, Data and Engineering, and
• Develop reusable metrics, definitions, documentation, and analytical frameworks that improve

🎯 Requirements

• 8+ years of experience in marketing analytics, business intelligence, performance analytics
• Strong SQL skills and hands-on experience working with data warehouses, analytical datasets, and
• Demonstrated experience with marketing measurement, funnel analysis, attribution, forecasting
• Experience combining and analyzing data from marketing automation, CRM, web, advertising, and
• Proven ability to present insights, recommendations, and business implications to senior
• Strategic and commercially minded approach, with the ability to connect analytical findings to

🎁 Benefits

• Competitive annual base salary of $202,000–$304,000, with the final offer determined by
• Potential eligibility for bonus, benefits, and other related incentives in addition to base
• Flexible work model with a fully flexible remote arrangement for the role.
• Opportunities to work on high-impact analytics initiatives with cross-functional and executive
• Professional development opportunities in marketing analytics, data strategy, business
• Inclusive, collaborative environment that values diverse perspectives, continuous learning, and