Senior Marketing Executive

📋 Description

• Plan and execute multi-channel acquisition campaigns across web, app, social and offline
• Build and optimise conversion funnels across workshops, offline activations and digital giveaways
• Manage the Popbee Circle loyalty programme, including reward structures, points redemption and
• Run end-to-end production for monthly workshops, member events and community activations, covering
• Lead execution of co-branded and sponsored partner activations, including attendee check-in, QR
• Curate and publish community-first social and editorial content with the Editorial team; manage

🎯 Requirements

• 2 to 4 years of experience in digital marketing, community management, CRM or experiential events
• Track record of running offline events end to end, from vendor and budget management to on-site
• Hands-on experience managing Instagram, Threads, Rednote and email newsletters.
• Working knowledge of Google Analytics 4, CRM automation and email marketing platforms; experience
• Proficient in Canva or Photoshop, and comfortable using AI tools in day-to-day analysis and content
• Experience with loyalty, membership or rewards programmes is a plus.