Senior Marketing Lead

📋 Description

• Own the marketing strategy end to end, including planning, prioritization, execution, optimization
• Audit existing marketing activity during the first months and identify the channels, initiatives
• Take full ownership of individual marketing channels, building scalable processes and automating
• Develop and optimize email marketing, landing pages, conversion rate optimization, performance
• Manage and quality-check the work delivered by part-time contractors across content, design
• Scope projects clearly and delegate work effectively to contractors, agencies, specialist

🎯 Requirements

• Senior-level marketing experience with a proven track record of owning marketing strategy and
• Previous experience marketing a B2C SaaS or subscription product, ideally with meaningful ownership
• Strong systems-thinking ability, with the capacity to assess the entire marketing funnel and
• Hands-on experience with several relevant channels, such as email marketing, CRO and landing page
• Strong project and delegation skills, with the ability to brief contractors, agencies, and AI
• Highly organized, self-directed, and comfortable taking ownership without extensive supervision or

🎁 Benefits

• 100% remote working, providing flexibility to work from your preferred location.
• High degree of autonomy and freedom to determine how best to solve problems and achieve results.
• High-trust environment with minimal bureaucracy, unnecessary meetings, and red tape.
• Flexible time off designed to support sustainable performance and proper time to recharge.
• Opportunity to work with a small, friendly, collaborative team.
• Access to a broader network of entrepreneurial SaaS professionals for knowledge sharing, learning