Senior Marketing Manager

📋 Description

• Translate the global marketing strategy set by HQ into a market-right Australian plan, ensuring
• Own the integrated annual and quarterly marketing calendar, including tentpoles, local market
• Lead PR and press strategy — building and maintaining relationships with key editors, journalists
• Lead talent and influencer strategy, from casting and relationship-building through to activation
• Build and nurture the ALO community in Australia through events, activations, studio and partner
• Build and manage a small, high-performing team, fostering a collaborative and innovative work

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of marketing experience, with a focus on the ANZ market.
• Deep expertise in PR, talent and influencer marketing, community building, and social.
• An established network across Australian media, talent, and the wellness and fashion communities —
• Exceptional taste and cultural fluency; an instinct for what will land locally and what won't.
• Scrappy and resourceful, comfortable operating hands-on in a lean market team while working within