Senior Marketing Operations Specialist

📋 Description

• Build and maintain operational reporting on funnel performance, lifecycle stage conversion, routing
• Partner with BI and Data teams on dashboard development and operational analytics
• Validate reporting outputs and troubleshoot data discrepancies across Salesforce, Marketo, and
• Identify trends, gaps, and optimization opportunities through data analysis, and bring findings
• Manage lead and contact scoring models aligned to buying intent, engagement signals, and funnel
• Own RingLead routing logic and lead/account matching across sales teams

🎯 Requirements

• 3+ years of experience in marketing operations, marketing analytics, or a related data/systems
• Prior hands-on experience with marketing analytics or reporting tools
• Deep understanding of core marketing KPIs and what drives them
• Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms
• Experience with, or strong aptitude for, lead routing and scoring logic
• Comfortable working with data at the record level: profiling, cleaning, and reconciling data across

🎁 Benefits

• Experience with RingLead or a similar lead routing/matching tool
• Experience with a BI tool (Looker, Tableau, or similar)
• Basic SQL proficiency and ability to identify and fix code in collaboration with data analytics