Senior Media Buyer (Meta)

📋 Description

• Run meta advertising across the US and Europe, scaling spend while keeping CAC and ROAS on target.
• Launch and optimize campaigns in Ads Manager daily, testing new angles and creatives.
• Study what competitors run and decide where the next dollar should go.
• Work with the Creative Director to decide which ads and copy get made next based on performance
• Own Meta Ads performance across the US and Europe, with budgets in the millions of dollars per
• Manage campaign structure, budgets, bidding, and day-to-day optimization, with a focus on cutting

🎯 Requirements

• You've personally scaled Meta ad accounts to multiple seven figures per month in profitable spend.
• Hands-on expertise in Meta Ads: you do the in-platform work yourself, not through agencies or
• Experience managing budgets well above $100K per month and scaling a brand aggressively.
• A relentless tester: you're always looking for the next winning creative, angle, or audience.
• Strong competitive research habits, using both tools and manual research.
• Highly analytical and comfortable in spreadsheets: you make decisions based on data.

🎁 Benefits

• Full ownership of Pocket's Meta acquisition channel.
• High autonomy and direct impact on company growth.
• Direct access to the founders and close collaboration with the creative and marketing teams.
• Full-time role, in person in San Francisco; starting remotely is possible, working PST/EST hours.
• Start as soon as possible.
• Competitive compensation.