Senior Meta User Acquisition Manager (App)

📋 Description

• Develop and run Meta app campaign strategies for highly competitive dating products and target
• Launch, optimize, and scale App Promotion and Advantage+ app campaigns with a monthly budget of
• Analyze and optimize performance using CPI, CPA, CPC, CPM, ROAS, and ROI, keeping payback targets
• Expand into new GEOs beyond the U.S. and build a working acquisition setup for each new market.
• Research competitors, generate insights, and present findings to stakeholders for data-driven
• Work with designers, developers, and other specialists to bring your ideas for ads and landing

🎯 Requirements

• Strong understanding of Meta algorithms.
• At least 1 year of experience with Meta Ads in the app business.
• Managed $100k+ monthly budgets in highly competitive verticals.
• Can analyze key metrics like CPI, CPA, CPC, CPM, ROAS, and ROI, and make decisions based on cohorts.
• Confident with spreadsheets and BI tools.
• Good technical skills in Meta SDK and App Events, Pixel, and Conversions API.

🎁 Benefits

• Work: modern office or remote with equipment and home workspace budget
• Health & Wellbeing: medical insurance in Ukraine or healthcare compensation abroad, unlimited
• Learning & Growth: competitive compensation with regular salary reviews, Personal Learning
• Community: team buildings, corporate events, interest-based communities, online and offline team
• Extra Perks: corporate discounts, referral bonus program
• appflame Foundation support for Ukraine and military teammates