Senior Paid Acquisition Manager, Paid Social

📋 Description

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving
• Manage significant, multi-million dollar budgets with rigor, including campaign pacing
• Apply and help refine Gusto's paid acquisition measurement framework, including attribution
• Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring
• Serve as the team's go-to expert on paid social and AI-powered marketing workflows, documenting
• Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs

🎯 Requirements

• 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or
• Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit
• Strong creative strategy and testing instincts: ability to structure a test, distinguish a learning
• AI-fluent in practice; use AI tools consistently in day-to-day workflow to accelerate briefs, copy
• Excellent cross-functional collaborator who can translate integrated briefs into paid social
• Analytical and data-driven, with a clear point of view on attribution in imperfect measurement

🎁 Benefits

• Competitive base pay, benefits, and equity (RSUs)