Senior Paid Media Strategist, Platforms & Innovation

📋 Description

• Translate client objectives into audience strategies, channel recommendations, budgets, and
• Plan across paid social, search, video, professional networks, retail and commerce media
• Evaluate opportunities across platforms such as LinkedIn, Reddit, TikTok, Amazon, and Uber
• Stay current on platform launches, targeting changes, privacy developments, measurement
• Assess new opportunities against audience fit, buying access, minimum investment, creative
• Build focused test plans with clear criteria for scaling, adjusting, or stopping investment

🎯 Requirements

• Typically five or more years of relevant paid media experience, or equivalent evidence of
• Deep practical expertise in Meta and Google Ads, plus strong working experience with LinkedIn and
• A track record of identifying, testing, and evaluating new channels
• Experience across brand awareness and acquisition objectives
• Strong knowledge of analytics, conversion tracking, attribution, and experimentation
• Creative judgment and confidence working directly with clients