Senior Paid Social Strategist (Meta)

📋 Description

• Own Meta strategy and execution: Lead day-to-day paid social activity across a portfolio of DTC
• Manage significant media investment: Oversee $100K+ in monthly Meta spend while optimizing
• Manage tracking and measurement: Personally configure and quality-assure Meta tracking
• Lead creative testing: Develop structured creative testing programs, brief creative teams
• Support cross-channel strategy: Maintain working knowledge of Google, TikTok, and other relevant
• Lead client conversations: Own the paid social portion of client calls, communicate performance

🎯 Requirements

• Paid social experience: 4+ years of hands-on paid social experience, either within an agency or on
• Advanced Meta expertise: Deep practical knowledge of Meta advertising, including Advantage+
• Budget ownership: Proven experience personally managing $100K+ in monthly Meta spend, with a track
• DTC and e-commerce expertise: Strong experience owning paid acquisition for direct-to-consumer or
• Cross-channel knowledge: Working knowledge of Google Ads and the ability to discuss its role and
• Analytics and attribution: Strong familiarity with GA4, Looker Studio, attribution concepts, and

🎁 Benefits

• Compensation: USD $6,000–$8,000 per month on a contract basis.
• Paid time off.
• Paid company holidays.
• Flexible Fridays.
• Remote-first collaboration and work environment.
• Potential for a quarterly performance bonus.