Senior Performance Marketing Manager – C2B & Retail (f/m/x)

📋 Description

• Own your platform end to end — run the full format portfolio across wirkaufendeinauto.de and
• Turn media spend into profitable growth — steer budgets based on volume, CAC, customer value and
• Own the engine behind performance — bidding, conversion signals, audiences, feeds, tracking and
• Know what moved and why — stay close to performance every day, spot anomalies early, dig into the
• Experiment constantly — run structured tests, challenge existing setups and bring new formats
• Automate what should not be manual — use AI, scripts and automation to analyze faster, remove

🎯 Requirements

• You are a true platform expert — several years of hands-on ownership of one major advertising
• You know the whole platform, not just one corner of it — for Google Ads, Search alone is not
• AI-first, analytical and curious — AI and automation are part of how you work, not an add-on. You
• You understand the business behind the funnel — you can connect campaigns and customer journeys to
• Fluent English is mandatory; German is a strong plus — you communicate clearly and can turn complex

🎁 Benefits

• Real ownership — one major advertising platform across two brands and multiple European markets
• Direct access to decision-making — work directly with our Head of Growth in a compact team without
• Scale to experiment — significant media investment, multiple markets and two very different
• Work in a highly international environment with colleagues from 90+ nationalities
• Dedicated education budget for courses, conferences and professional development
• Flexible working hours, 30 days of vacation and a modern office just steps from Munich’s Englischer